02/04/2019
"With a fixed investment of $3,250 and a new mindset toward influencer marketing, the brand reached a potential audience of 2.9 million customers ahead of the peak holiday shopping season by sending personalized gifts, such as monogrammed Christmas stockings or a present for a new baby, to 20 influential consumers in key US markets. Each parcel also featured a handwritten note and “classically British” items such as a Paddington Bear and English breakfast tea to reflect the M&S brand and values.
Notably, no influencer received payment for the collaboration, but the response in terms of brand awareness among US shoppers was significant. In addition to the Instagram posts, M&S received valuable exposure on Instagram Stories and and ongoing content weeks and even months after the initial collaboration. Based on the audience size and standard rates of the influencers engaged, the free exposure was worth several times the brand’s financial investment." Read more at Business2Community
What does this mean for branded tech promos?? It means that your brand can gain significant traction by simply gifting influencers on social media with products that will ignite them to share about it to their followers, friends and fans. When it comes to tech, and more specifically, mega power banks for promotions -- they are the perfect companion to the active influencer or blogger who spend countless hours on their devices sharing about their experiences.
Mega power banks offer large capacity to charge and recharge smart phones and tablets. With 2 ports, influencers can charge 2 devices at once. Taking 6,000-10,000mAh power banks on the road and on their daily excursions, influencers will always have your brand to remind them about who is supporting their blogging efforts. 
With the ability to have a large surface imprint area, your brand can create custom imagery in full color to enhance your brand and target your influencers with custom designs on the products. Influencers have to feel special treatment from the brands they are promoting. They need to feel valued and appreciated and that brands respect their work and audience.
In your next influencer campaign, include mega power banks in your gift set for influencer and provide them with a product you know they will value to support their work every day. 